Event management (Event Planning) is the application of the management science of project management to the creation and development of festivals and events.

Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics, Coordinating the technical aspects before getting down to actually executing the modalities of the proposed event.
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients (and potential clients). They might target their audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event. Event management companies services a variety of areas including corporate events like product launches, corporate seminars and conferences; retail marketing programmes including road shows; training programmes; event promotions, television based events like Competitions, special events like concerts, award nights, film premieres & music releases, star nights and fashion shows, private shows like birthday parties and wedding parties. The Event Manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audiovisual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multidimensional profession.